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Mission Statement

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SAI SEVA is a privately held company, which was founded initially by four Directors - Sujatha Raju, Prashanth R, Sai Narain CDK and Prasad Ayyagari, who all brought with them rich experiences in the fields of BPO services, Banking and Technology. NT Shiv Kumar joined SAI SEVA as Honorary Director and he has augmented the capabilities of the team with his extensive software and social networking experience.

"SAI SEVA is a pioneer on the rural BPO space. As Bhagwan Baba says 'Grama Seva is Rama Seva'. This venture is an effort to obey Bhagwan Baba's Divine command and be instruments in His mission to uplift the neglected villages by providing employment to the rural educated youth. I pray that this tiny spark should fire the inspiration of many to initiate the rural BPO revolution in India."

Sujatha Raju
Also, Managing Director, MMC Group of Companies
[email protected]

Sujatha is the co-founder and CEO of MMC Infotech Services, which she co-founded in 1990. She introduced the concept of bulk mail handling and quickly established MMC as the leading provider of this service in Chennai. A natural entrepreneur, she pioneered the concept of business outsourcing for banks and successfully sold the concept to Citibank India. What was started with a team of just 4 employees has today grown to a family that is over 1800 strong and MMC is today one of the most experienced 3rd party service providers in the banking vertical in India, providing a wide range of banking support services. In May 2003, she set up her second company, Trayee Business Solutions P Ltd, to provide support services for HSBC, India and this too was the first and only such instance of HSBC tying up with a 3rd party service provider in Asia. Trayee and MMC today provide services to ten major banks.

A passionate entrepreneur, she firmly attributes her success to the grace of God and believes in treating all her employees as her own extended family - a spirit that is warmly reciprocated by everyone she works with.

She is the face of SAI SEVA and drives new business acquisition besides playing an active role in day-to-day management.

"During my student days under the Divine and watchful eyes of Bhagwan Baba the big lesson I had learnt was 'Education is for Life and not merely for a Living'. There is so much that is inside this statement. One of the key takeaways from this is that the education we acquire should add value to humankind. This Education of Bhagwan Baba has given us Character, Morality, Intelligence, Money, and above all it has given us the heart to Love all and Serve all. SAI SEVA is an endeavour to channelise this unparalleled Education to help our Villages to support themselves. I believe this is an opportunity that comes once in many life times and by the Grace of God we would like to make best use of it with the support of our Clients."

Sai Narain CDK
Director, SAI SEVA [email protected]

Sai Narain CDK is an Engineer by background and joined the Management Program at the School Of Business Management, Sri Sathya Sai University in 1991. He completed his MBA in 1993 specialising in Marketing and was immediately absorbed by Citibank. He worked through various functions in Service, Operations, Credit, Sales and Marketing with several leading global banks. He is now an independent Business Consultant. His passion is to contribute towards Bhagwan Baba's mission and follow his command of uplifting the quality of life in Rural India through SAI SEVA. LinkedIn


"In so many discourses to His management students, Bhagwan has spoken about the importance of providing employment opportunities in villages. Every time I remember that out of all those hundreds of students, I am one of those few chosen by Him to actually participate in such a venture, I feel so blessed and my heart is filled with gratitude. I also wish to express my heartfelt thanks to my teachers who inspired us and guided us to start this venture.I also convey my thanks to our client, Basix who partnered us in the realization of this concept. I pray to Swami to bless us all so that we may continue to do that which pleases Him most."

Prashanth Raju
Also,  CEO, Trayee Business Solutions Pvt. Ltd., India
[email protected]

Prashanth completed his MBA from the Sri Sathya Sai Institute of Higher Learning in 2005 and has been the Chief Executive of Trayee Business Solutions since it's inception. He is passionate about integrating technology to drive continous improvement and also runs an independant technology development company that develops many process management solutions. He also holds a BTech (Information Technology) from Madras University.

At SAI SEVA, Prashanth manages client relationships, systems, technology and drives process improvements.

"Started with the inspiration of Bhagwan Sri Sathya Sai Baba, this organization strikes a fine balance between providing quality, cost-effective services to the customer and providing real opportunities to the villagers in its neighborhood. Dedication, Enthusiasm and the can-do attitude of the SAI SEVA team has resulted in a successful first year and is also driving customer satisfaction and loyalty. My sincere and heart felt thanks to SAI SEVA customers, well wishers , active supporters and its young, energetic, ever smiling employees."

Prasad Ayyagari
Director, SAI SEVA
Also,  Systems Project Manager, HP, Taiwan
[email protected]

Prasad has over eighteen years of experience in the computer industry with emphasis in vendor, program and business management. He has been with Hewlett Packard for the last 13 years working in Houston, Texas and presently on an assignment in Taiwan. Prasad is currently managing the development and business related aspects for all commercial notebooks delivered out of HP Taiwan design center. Prior to joining HP, Prasad has served as a project manager at IBM in Boca Raton, Florida for 3 years. Having graduated from Andhra University with Bachelors in Marine Engineering in 1987, Prasad has studied Masters in Mechanical Engineering at Florida Atlantic University.

At SAI SEVA, Prasad contributes towards sourcing business and infrastructure development.

"I am passionate about transforming rural India thru technology and technology enabled services and truly believe it can be as impactful as the microfinance revolution that is sweeping the rural landscape. Saiseva's unique approach is a trail blazer template for the mainstream BPO's to adopt and replicate across the entire country."

Bhaskar Katta
Strategic Advisor, SAI SEVA
Also, Head of Retail Banking, Citibank, Russia

Bhaskar Katta has been a career banker for over 16 years in various geographies while with Citibank during the entire period. He is currently based in Moscow, Russia heading the Retail Banking for ZAO Citibank. He has extensive Retail Banking experience with special emphasis on Operations experience with his last senior roles in Operations as Chief Operating Officer and Russia and CIS Cluster Operations and Technology Director. Prior to that he had similar Cluster level role covering Middle-east. He has also had project stints in US, UK and most of Central and Eastern European countries apart from India, Middle-east and Russia.

Bhaskar graduated from Sathya Sai University with MBA in 1993 and joined Citibank immediately. Prior to that he had done most of his schooling (starting 1983) and under-graduate education in Sathya Sai Educational institutes.

He is very much enthused by the spirit and motto behind the set-up of SAI SEVA and has been very keen to contribute to the noble mission.